Mission and Values
Our Mission
At Rubicon Leisure, our purpose is simple;
To inspire our communities to live healthier and happier lives.
Everything we do is driven by this mission. From the facilities we operate and the programmes we deliver, to the way we support our colleagues and engage with our communities, we exist to create positive, lasting impact for the people of Redditch and beyond.
Our mission is supported by five strategic themes: our people, our customers, our communities, our development and our finances. Together, these guide how we grow, how we make decisions and how we measure success.
Our Values
A Culture Shaped By Our People
Our values are not a set of corporate statements written behind closed doors. They have been shaped by our people at every level of the organisation.
Through workshops, team discussions, one to ones and staff feedback, colleagues across Rubicon told us what truly matters. What it feels like to work here. How we want to treat each other. What great behaviour looks like every day.
The result is a set of values and behaviours that reflect who we are now and who we want to be in the future.
They guide how we work, how we lead, how we deliver our services and how we welcome new people into the organisation.
CREATIVE. More than a word
Our values come together through one idea that defines both our culture and our ambition: CREATIVE.
CREATIVE reflects who we are as an organisation that delivers leisure, fitness, arts and cultural experiences. It also captures how we behave, how we think and how we work together.
We believe in being a creative organisation that fosters innovation, encourages diverse thinking, takes considered chances and turns ideas into action. We want to create a working environment where people feel supported to contribute, challenge and grow.
CREATIVE stands for the eight values that shape life at Rubicon.
Living our values every day
Our values are not just words on a page. They are embedded into how Rubicon operates.
They influence how we recruit, how we onboard new colleagues and how we develop our teams. They shape our appraisals, our one to ones, our leadership approach and our policies. They guide expectations around behaviour and performance at every level of the organisation.
Most importantly, they help us deliver great experiences for our customers and meaningful outcomes for our communities.
When you join Rubicon, you become part of an organisation that is values led, people focused and community driven.
We look for individuals who share our values and want to make a positive difference. In return, we offer a supportive, inclusive and creative working environment where you are encouraged to be yourself, contribute your ideas and grow your career.
If our mission inspires you and our values resonate with how you want to work, we would love you to be part of our story.
